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Thursday 21 July 2011

Ranking of the website through SEO

A website owner is always faced by the challenges of getting free traffic, i.e. visitors to his or her site. Without traffic, no website is important as when there are no customers, there won’t be any buyers. There are no sales of products and thus no conversions. So to get traffic, you need to “get noticed”. By “getting noticed” I mean that your site must get noticed in the search engine to get regular free traffic from search engine. It is essential your site should have higher ranking.

Any person doing a search will only visit top most results that are displayed, and will not bother to check down the sites which are listed at the bottom. So to gain visitors it gets essential, for any site owner to be seen on the top rankings of search engine results.

So, for getting the website to top in the result pages, website owner has to have a site that can be optimized. It is a strategy popularly known as search engine optimization or SEO which helps to get your website at the height.

To know about this term SEO, one must have a clear picture of search engine and optimization.
Search engine is a place where people find various kind of information of their interests.

Most famous search engines are Google, Yahoo and MSN, out of which the industry ruled by Google.
Optimization refers to any kind of process used to make a system or design as effective and functional as possible. In this context, the system that has to be attractive is the webpages of your website. Your website has to be attractive in not only the looks but also its content.

To search engine optimize your site one must require a SEO i.e. a search engine optimizer who is a professional. He or she must be hired to optimize the site. He focuses on techniques to make your webpages attractive, making your website relevant with proper links and tags. He also is well informed about the changing policies of the search engine optimization.

Thus, it is a very professional marketing strategy in which one spends a little amount to make their site optimized.

Hence When one has hired a SEO, the benefits are evident and they can be seen in terms of increased visitors and traffic to your website.     

Search engine optimization uses free search engines to advertise and promote your website, thus saving your time and money. It also makes your site to the top pages of search engine results, making your site popular with minimal effort. Once your site starts getting popular, people always look for your site information and your competitors lack the popularity aspect which also makes them back runners in the race.
When visitors are visiting your site and are well informed about your products, they favor you more. It is tendency of the visitors to buy likely from the sites which are listed first and foremost in the search engine results. This enhances your sales and which in turn your profit rate. There is a direct relationship between your sales and your search engine ranking.

Thus every website owner’s dreams of getting top most position in the search engine ranking and an optimized website can be termed as a valuable asset. All thanks to the search engine optimization.
The core behind this service is getting accepted by the search engines and gradually becoming the favourite of the search engine users of the web.
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Bhavesh Shah, Executive Affiliate at SFI Marketing Group.

Internet marketer, advertiser & publisher. Online business owner & internet business consultant.

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1 comment:

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