BigRock
joins hands with Neustar, the registry operator for the .biz TLD, to promote
.biz as a
|
preferred
choice for Indian businesses
-
Rolls out integrated media campaign to build awareness about getting
businesses online
|
- Launches TVCs featuring new protagonists in BigRock’s quirky cast of Indian businesses
India, June 18, 2013: BigRock, one of India’s leading domain registrars and web hosting companies,
today announced that is has joined hands with Neustar to promote .biz as the preferred domain for
small businesses in India.
Neustar Inc., a provider of real-time information and analysis to the Internet, telecommunication,
entertainment and marketing industries, also manages the domain name registry for .biz and has
been working for over a decade since its launch in 2001 towards establishing .biz as a one-stop
solution that helps businesses to enable their online presence with trust, recognition and optimum
levels of business uptime.
As part of this initiative, BigRock and Neustar have outlined an aggressive outreach campaign that
entails a series of new television commercials (TVCs), extensive digital outreach, and a complete
online presence for businesses that includes a .biz domain, web hosting, hosted email @ their .biz
domain, Google Adwords coupons worth Rs. 2500, and more all of which are integrated with an
easy-to-use interactive website builder priced at Rs. 199.
Elaborating on the campaign, Bhavin Turakhia, Founder of BigRock said, “ Since we launched
BigRock a few years ago, we have worked hard to bring home the message of why being online
matters to Indian businesses through our unique messaging. For this .biz program we have just
launched, we wanted to appeal to a small business owner’s intrinsic pride of ownership in her/his
business – which is something we believe binds every single business owner out there whether big
or small. As a business owner myself, I am proud to associate myself with .biz and feel that our
tagline for this campaign ‘.biz – when you are proud of your business’ adequately captures this
emotion. Today, when only one in 20 small businesses in India has an online presence we feel this
message is important to get out there.”
Commenting on the partnership with BigRock, Alexander Berry, SVP at Neustar said, “The
penetration of the Internet and growth of the digital economy in India is very evident as well as
exciting. India is already the 3r d largest Internet user base globally, presenting exciting opportunities
for businesses that were earlier unheard of. Also, given the various touch points that exist to access
the Internet today, it is an apt time for us to reach out to emerging Indian businesses, highlighting
the potential and value that .biz and our solutions can offer. We have a thriving base of over 2.3
million .biz domain owners globally who clearly identify .biz as a natural domain extension for
businesses. With the coming of new TLDs later this year, we believe it’s even more important to
drive home this differentiation. Our partnership with BigRock is a commitment of our efforts in this
direction and to bring a high quality domain extension with global appeal to Indian business
owners.”
“By industry estimates we are activating upwards of 50,000-70,000 smartphone users every day in
India and these constitute the vast majority of the new Internet users coming online. Rapidly
accelerating trends in mobile data usage amongst our population means that in 24 months’ time the
Indian Internet scenario will be even more exciting than it is today. We look at growth in other
mobile led geographies such as China where the increase in domains and web presence by
businesses has been unprecedented in the last few years and draw inspiration from this trend. A
similar trend will manifest in India in the next few years. We look to both educate and build strong
value propositions with our .biz program for our customers across India. The .biz website package
we offer contains everything a business owner needs to build a basic informational website or a
more complex e-commerce enabled portal” said Shashank Mehrotra, GM & Business Head
atBigRock.
He added further “The Neustar team have been fantastic partners for us and their commitment to
this market and in helping us build this program has been truly outstanding. We look forward to
working with them to make this program a resounding success.”
About BigRock
BigRock, an ICANN accredited registrar and hosting company, is a leading provider of web-presence
solutions to small-businesses, professionals and individuals. We provide our customers a complete
suite of products that help them establish & grow their online presence. Our product portfolio
includes - domain registration, web-hosting services, business-class email services, website builder
products, and digital certificates. Our product platform represents over 12 years of investment in
technology R&D and powers over 8 million domains worldwide.
About Neustar:
Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the
Internet, telecommunications, information services, financial services, retail, media and advertising
sectors. We apply our advanced, secure technologies in location, identification and evaluation to our
Customers' data to help them promote their businesses and protect them from fraud and cyber-
security threats. Neustar has three defined business segments: Carrier Services, Enterprise
Services and Information Services.
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